I run Simplistic Cat, a small creative studio that supports craft businesses, freelancers, charities and rural enterprises with clearer branding, stronger digital presence, and more confident communication.

Alongside studio work, I also freelance with https://www.cableandblake.co.uk
a Lake District–based fabric company known for its locally produced Herdwick wool textiles. I maintain their website and apply for awards.

I volunteer at Second Hand Sundays in Torpoint, a charity clothes shop serving the local community.

Across both roles, I champion sustainable design, rural regeneration, authentic communications (my MSc dissertation is based on social media authenticity, sustainability and audience perception) and the value of place‑led creativity.

Simplistic Cat focuses on website clarity, content refinement, social media strategy, content creation, best‑practice guidance, and creative storytelling for businesses looking to grow their engagement, funding, and customer base.

Blending playful creativity and thoughtful, structured strategy, Simplistic Cat’s mission is: help businesses stop blending in and start standing out — without the overwhelm.